Samples

Writing Samples

December 22, 2020
Virtual Team Building Game for the Holidays

September 2, 2020
Building Buddy: Making a Company Mascot

March 7, 2018
BET’s Donna Blackman Kicks off Smith Women’s Month

Feb. 21, 2018
Fishlinger Family Lecture Series Features Discussion on Business Ethics with Jeff Sonnenfeld

Dec. 7, 2017
IBM & UMD Business Analytics Workshop Tackles Opioid and Suicide Crisis

Dec. 4, 2017
Highlights from the First Smith Day! (Video)

Oct. 10, 2017
University of Maryland’s QUEST Honors Program Celebrates 25 Years

Social Media

At the University of Maryland’s Robert H. Smith School of Business, Alissa managed dozens of social media accounts. She worked closely with graphic designers and marketing managers to develop and execute social media strategies. At Accounting Seed, Alissa oversees the social media team.

Program Marketing – Animated Gif:

Here are some samples from UMD’s annual women leadership conference.

Women Leading Women
March 1, 2018
Read the entire conversation: #SmithWomensMonth
Alissa’s Tweets: @SmithSchool and @AArford

Social Media Event Promo Graphic:

Live Tweeting Sample:

Snapchat Geofilter:

Video Production

Alissa currently works with an in-house videographer on producing/directing videos at Accounting Seed. Check out the YouTube channel for details.

During her time at UMD, Alissa was able to work on many types of videos. Most recently, she had a full-time videographer and photographer on her staff. In her early days at UMD, she edited video projects herself or worked with vendors.

You can see the catalog of UMD Smith videos on this YouTube Channel:  https://www.youtube.com/user/SmithBusinessSchool 

Some of her favorite videos were the holiday videos that featured students, faculty and staff… they even won a couple awards!

• Top Holiday Video, Examiner.com (2015)
• Best Business School Holiday Video, Poets & Quants (2014)

Website Design

In 2019, Alissa and team launched the new brand identity and website for Accounting Seed: www.accountingseed.com. In 2020, Alissa and team launched the a brand new website for Tony Zorc Enterprises: www.tonyzorc.com. Alissa managed all websites for the University of Maryland’s Robert H. Smith School of Business, 2000-18. She had a great team of collaborators and worked closely with creative agencies on the current website designs.

MARYLAND SMITH HOMEPAGE
http://www.rhsmith.umd.edu
Developed in Drupal

BUSINESS CENTER HOMEPAGE
http://www.rhsmith.umd.edu/global
Developed in Drupal

ACADEMIC PROGRAM HOMEPAGE
http://www.rhsmith.umd.edu/mba
Developed in Drupal

STUDENT BLOGGERS
http://blogs.rhsmith.umd.edu/globalsmith
Developed in WordPress

Magazines

From 2004-10, Alissa oversaw the production of the alumni magazine at the University of Maryland’s Robert H. Smith School of Business.

Check out an example from spring 2008. [PDF] 

During her time at the Automotive Service Association (1997-99), Alissa worked on the association’s monthly magazine, AutoInc. She had a monthly column about online marketing strategies called, Net Worth. 

Photography

During her early days at UMD and Accounting Seed, Alissa served as the staff photographer – however after building up the teams, professional staff was brought in-house. Here are a few albums of business related photos that were used for social media promotions:

2017 Solar Eclipse / Aug. 21, 2018, at Robert H. Smith School of Business University of Maryland

2018 Women Leading Women Event / March 1, 2018, at Robert H. Smith School of Business, University of Maryland