Recent Writing Samples
March 7, 2018
BET’s Donna Blackman Kicks off Smith Women’s Month
Feb. 21, 2018
Fishlinger Family Lecture Series Features Discussion on Business Ethics with Jeff Sonnenfeld
Dec. 7, 2017
IBM & UMD Business Analytics Workshop Tackles Opioid and Suicide Crisis
Dec. 4, 2017
Highlights from the First Smith Day! (Video)
Oct. 10, 2017
University of Maryland’s QUEST Honors Program Celebrates 25 Years
Social Media
At the University of Maryland’s Robert H. Smith School of Business, Alissa managed dozens of social media accounts. She worked closely with graphic designers and marketing managers to develop and execute social media strategies.
Program Marketing – Animated Gif:
Here are some samples from UMD’s annual women leadership conference.
Women Leading Women
March 1, 2018
Read the entire conversation: #SmithWomensMonth
Alissa’s Tweets: @SmithSchool and @AArford
Social Media Event Promo Graphic:
Live Tweeting Sample:
Snapchat Geofilter:
Video Production
During her time at UMD, Alissa was able to work on many types of videos. Most recently, she had a full-time videographer and photographer on her staff. In her early days at UMD, she edited video projects herself or worked with vendors.
You can see the catalog of UMD Smith videos on this YouTube Channel: https://www.youtube.com/user/SmithBusinessSchool
Some of her favorite videos were the holiday videos that featured students, faculty and staff… they even won a couple awards!
- Top Holiday Video, Examiner.com (2015)
- Best Business School Holiday Video, Poets & Quants (2014)
Website Design
Alissa managed all websites for the University of Maryland’s Robert H. Smith School of Business, 2000-18. She had a great team of collaborators at UMD and worked closely with creative agencies on the current website designs.
SCHOOL HOMEPAGE
http://www.rhsmith.umd.edu
Developed in Drupal
BUSINESS CENTER HOMEPAGE
http://www.rhsmith.umd.edu/global
Developed in Drupal
ACADEMIC PROGRAM HOMEPAGE
http://www.rhsmith.umd.edu/mba
Developed in Drupal
STUDENT BLOGGERS
http://blogs.rhsmith.umd.edu/globalsmith
Developed in WordPress
Magazines
From 2004-10, Alissa oversaw the production of the alumni magazine at the University of Maryland’s Robert H. Smith School of Business.
Check out an example from spring 2008. [PDF]
During her time at the Automotive Service Association (1997-99), Alissa worked on the association’s monthly magazine, AutoInc. She had a monthly column about online marketing strategies called, Net Worth.
Photography
During her early days at UMD, Alissa was the staff photographer. More recently, the office was able to hire a full-time professional photographer. Alissa still took photos regularly, mostly using her phone for instant publication on social media. Here are a few recent albums.
2017 Solar Eclipse / Aug. 21, 2018, at Robert H. Smith School of Business University of Maryland
2017 Inaugural Smith Day / Nov. 15, 2018, at Robert H. Smith School of Business University of Maryland
2018 Women Leading Women Event / March 1, 2018, at Robert H. Smith School of Business, University of Maryland
