Alissa Arford is a results-oriented senior-level marketing communications professional living in the Baltimore/Washington, D.C., metro area.

Alissa is currently the VP of Marketing at Breadwinner (March 2022-present), the leading integration solution between Salesforce and finance software (NetSuite, QuickBooks, Xero) for businesses of all sizes. The new Breadwinner Payments app connects Salesforce with payment processing platforms (Stripe, Square, Braintree, Venmo, PayPal). At Breadwinner, Alissa leads a growing marketing team in the Salesforce B2B SaaS/iPaaS ecosystem. She manages product marketing and branding, websites, blogs, graphic design, video production, digital communications, advertising, media relations, social media, sales collateral, events, and analytics. Visit Breadwinner.com to start your free trial and get a personalized demo.

From 2018-22, Alissa was head of marketing at Accounting Seed, a native accounting solution on the Salesforce platform. Before that, Alissa worked at the University of Maryland’s College Park campus for 18 years, specializing in online marketing communications solutions. Before that, she lived in Dallas, Texas, and worked as a website manager and communications specialist at the Automotive Service Association, where she had a monthly magazine column about online marketing.

From 2000-18 at UMD’s Robert H. Smith School of Business as “Director of Online Strategy,” she worked closely on website design and usability, search engine optimization (SEO), Google Analytics, social media and email marketing, content strategy, and video production.

With a bachelor’s degree from UMD’s top-ranked Philip Merrill College of Journalism, Alissa considers herself first and foremost a writer. She also has an executive MBA from UMD’s Robert H. Smith School of Business. The EMBA program at Maryland is consistently ranked as one of the best in the world.

Alissa is a consensus-building leader, supportive manager, inspired innovator, exemplary communicator, successful writer, proficient editor, award-winning Tweeter, imaginative designer, creative producer, tireless brand ambassador, and detail-oriented project manager with excellent judgment.


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